Or if it’s a hundred degrees out, they’re at the movie theater where it’s nice and air conditioned. And it wasn’t so much other cultural institutions at times. They want a more personal experience coming to the zoo than they did in the old days. I mean, I think it’s been proven over and over with the keeper chats in the time span and the things that they can do to get involved. And some of ’em are weird. I mean, we’re doing craft brew things at the zoo and they’re filling up. You know, a chance to come try craft brew that’s named after an animal and learn about the animal plus having a drink, do it with wines. And you know, some of the connections are getting strange getting people to come to the zoo, but you know, it’s the marketing creativity level of some event departments and some of this thing is just astronomical.
