And like I said, it’s so hard to judge the impact and there’s been all sorts of studies. You know, the one major study, I can still remember dealing with it. We had their attention for 45 minutes. And after that, it was family discussions or the monkeys look like Uncle Joe or something like that. And that’s why I tell people one of the advantages of membership is come to the zoo and see one or two things and come back later instead of trying to– Nothing I hated worse was seeing some kids drag their parents through the whole zoo in that once a year trip or the parents dragging the kids through that once a year trip, the biggest advantage on membership. Now there are some issues with memberships and membership benefits. You gotta get those matched right with the cost of general admissions. And you know, a lot of people discover when they open up the zoo and late nights and things like this, it’s mostly members coming ‘cos they’re the ones that know about it immediately.
