Because people love to snorkel. People love to go into the ocean.” We found, though, a lot of people don’t like to go in the ocean. They’re afraid of it. So this was an educational tool that was unsurpassed, to actually let people put on a little wetsuit, put on a mask and snorkel, tell them the rules, “Don’t go chasing the fish, just swim through slowly and watch the habitat and watch the animals.” And it was a hit, absolute hit.
