I think they should be addressing their brands, improving their brands with the public. I think they should work together instead of working apart. That’s what they’re doing, they’re not working together at all hardly. They’re trying to on occasions, but it doesn’t seem to ever gel. The public doesn’t really get, when they come into your, whether you’re a swim program in Mexico or you’re SeaWorld or you’re the National Zoo in Washington DC, they do not know what AZA is, IMATA is, IAAAM, Alliance. They don’t have a clue. Even if it’s on the front ticket booth or something, “We are accredited by AZA,” most people are blowing by it. They don’t know what that is.
