They do work together, and we try and make sure that the message, again, and the messenger, the messages that we give to the public is spot on and truthful and factual. Years and years and years ago, you would listen to somebody talk about, “Well, this dolphin, da, da, da, da, da, da, da, da, da, they lived to be 50, 80 100 years old,” and they were going off script and they weren’t following what’s published and what’s scientific. And they were also becoming what’s so rote and so dry, the public goes, “Wait a minute, I didn’t come here to be bludgeoned with educational materials. I came here with my family to enjoy ourselves, but I wanna learn about them. But it’s gotta be fun. I wanna learn.” And I think the challenge then becomes, say a family of four goes home that day, every one of them has learned something different about animals because they took on a different message. And then we can measure that by exit interviews. We’re trying to measure that by impact in schools. We’re trying to measure that with our youth advisory council that we have.
