Yeah, certainly I did. I mean, I think the challenges you have are personalities. And it’s more people related. You run into somebody that’s in the entertainment department that wants to do this. And you can say, “Well, wait, can we talk about it?” “Well, we don’t need to talk about it. It’s the entertainment’s decision.” And I go, “Well, no, wait a minute. It affects the way we’re doing the messaging here.” The messenger and the message is important. You can have a great message and a shitty messenger, excuse me, and a great messenger, and if you don’t have the right message, you’re not gonna get there.
