So you had to make a compelling, not a story, but a compelling idea of why I was so important to do these different things and make it palatable so they could really get it and understand it. Because, to them, it cost money and they wanted to know why. And once they got it, they were in, they were 100% supportive of it. In fact, they would start creating ideas that would help, like the Baja Reef. “You guys created a good idea here, let’s do this.” So it worked both ways.
