If you are applying for a grant from a Chicago Foundation, the California Foundation as the New York Zoological Society, we were told, “You know, we’re more interested in an international approach.” And we thought we could better portray what we were doing by becoming the Wildlife Conservation Society. Because our focus is all over the world, from Antarctica to the Arctic, from Africa to Asia, we felt that was less confining as a name than New York Zoological Society. So with great, I won’t say reluctance, but with great worry, we changed the name. And that change occurred in this room with a lot of misgivings on the part of the trustees. But it has worked out all right. The difficulty is that conservation organization names are all much alike and are often confused and we’d been the subject of confusion, as has the World Wildlife Fund, which had a lot of trouble with the World Wrestling Foundation, Conservation International, which has had its problems with us among others with confusion. Verbiage is always exciting. Well, let me follow up on that.
