Or educate. It has been a remarkable and wonderful experience to attempt and actually succeed in getting the attention of a variety of bureaucrats. And these that range from the mayor of the city of New York, Ed Koch became a great backer of the Bronx Zoo, and many other people as well. And I think every zoo director goes through the effort of trying to make this connection, but I don’t think there are any secrets that I know that aren’t very commonly known. One of the aspects of being a zoo director, wherever, is marketing.
