Well, marketing of a zoo, you know, you can do it in so many different ways. You can think in terms of marketers who are expert at that. And that’s all they do. They get on the phone and they call and they do all these things to sell a product or even a zoo. I think of it also in terms of how you reach the community. I marketed the zoo with all the service club talks that I gave and it worked. Some weeks I’d have five out of seven days that I talked to groups in mass, in their meetings and it never failed that after the meeting they’d come up, they’d flock up there to ask questions. And I think that’s a good marketing tool.