So I started using that term. You will never get rid of the word conservation, but you got to start thinking about the law of the universe, which is sustainable consumption, and business and industry understand that. So that’s the term I use. Now, with that said, there’s a story about conservation versus sustainable consumption. There was an old farmer and the guy from Mutual of Omaha, a salesman, went up to his house which is kind of a cabin.
