But we’ve used words like the balance of nature and ecology and ecosystems, conservation. Some of those mean a lot to the public, some don’t necessarily mean much. So anyway, I said, we gotta come up with something else. So I started thinking about it. I came up with a term that is a law of the universe. Conservation is not the law of the universe. And there’s a story about it the… (laughs) I started using this term, oddly enough, because the chairman of Mutual of Omaha that I work for, he’s not only a hunter, but he’s a killer.