Well, there are 140 million people going to zoological parks in America every year. And the main emphasis on getting out to those people is to start talking about the basic laws of nature in every exhibit in a zoological park. There’s an example of the basic laws of nature. And we need to start educating the public with some really strong messages at zoological parks. There’s no reason at all, why you can’t… There are physical, chemical and biological laws. And the chemical laws are extremely important. There are things like the ozone layer, and you can point out in the zoological park that a lot of the sheep and the animals in Southern Chile they’re blind, because of the ozone layer is a disappearing.