In the last 20 years, 30 years, I think our visitors to the zoo have become more sophisticated. In fact, when I started in 1963, we were told write, sign, copy to appeal to a six year old ’cause that’s what the adult average mentality would be. But in fact, today people are much more sophisticated because television and the internet. They want a great deal more. They want much more sophisticated exhibits and they want more sophisticated information. I think they are much more comprehensive than the visitor of the past.
