We used to have periodic behind-the-scenes tours. We invite the TV, the radio and TV announcers. We invited newspaper reporters, even those the ones that were friendly and even the ones that were unfriendly. We invite ’em to the zoo, give ’em behind-the-scenes tour, make sure they had a great experience, an animal experience. Get to touch some of the animals, meet some of them and then fed ’em some good food and good drinks. We did that couple times a year, a reception for the media. So this was like special events for them. Yes.
