Well, I’ve been a strong proponent of material going out of the zoo, written material going out of the zoo. I think it keeps the zoo’s name in the community. I’m a strong advocate of guidebooks. I think if a person buys a guidebook, he takes that home, and that’s always a presence if it’s on the coffee table in Cincinnati. So anything you can do to get that zoo name out into the community and keep it out there as a reminder of, hey, this is a good place to come back to. But the problem I think is, again, it’s a matter of financing. I think guidebooks are expensive, as the public and I’ve been away from the business for awhile, I’m curious as to whether the public is willing to pay for guidebooks and pay for- Printing costs have gone up. I don’t know.
