So, but I’ve seen, with good public relations, and we got people out in the field, we started bringing experts in to a kind of look over how we could better bring the public’s awareness of our institution through marketing and advertising and also good public relations, and eventually by developing the volunteer programs, we got volunteers going out into the community, bringing more people in, and we eventually turned that around. And today the Cincinnati Zoo is thought of very highly by its community. It ranks among the top institutions other than perhaps the Cincinnati Reds in terms of visitor popularity.
