I think in our area, in our zoo, the collection has always been the core, it’s our reason for being. It’s the only thing that nobody else can compete with us. I mean, we can have education programs outside the zoo. We could have gardening programs outside, we could have everything, but the collection is what gives the zoo, the city a certain amount of pride, it gives prestige to the collection, it gives us something to hang our hat on, to use as an advertising, marketing, when you get new animals and births. In fact, we capitalize on animal births at the zoo and it’s become a real, a year round, I mean, an annual program is that we advertise our spring births, which occur naturally, but we emphasize them, we mark them and we use that as a marketing tool and we bring in visitors just for that event. And that’s an important part because it’s just before school days. And usually there was a lack of, you know, a drop-off in attendance at that period, and that improved that too. So all of these things I think work together, but the collection has always been the core.
