You indicated trying to reach everybody. Marketing strategy was Karen on the grip and grin run every day. For years it seemed like I was in every rotary club and lion’s club and then, because we didn’t have much staff. For the first two years it was just me. And then there was me and a grounds person who sort of took care of the grounds. And then the next person I hired was a curator of education to really get to be more formalized in the classes and in the school groups and stuff like that. Then the next person I hired was a plant person. So, and that was it.