I think there are some, perhaps some institutions that the type of education program they’re doing is hopefully influencing the public about Zeus. I don’t know that that’s going on in every institution, but again, it’s, it’s the willingness to be absolutely honest about what we do, how we do it, and, and why we do it. And that’s, that scares some people sometimes to take that on because people are gonna, because of the influencers out there, they may come in with a perception and changing that perception is really, really hard. It, it’s like trying to change a culture. You don’t go in and change a culture in five, 10 years. Culture is generational and it takes a long time. Look what’s going on with China and their use of wildlife and eating everything that’s out there, you know, changing that whole thing. But education programs, I think need to marry more with PR people.
