You know, and that’s, that’s more organic. And so I think you get, you, if you’re gonna, if you’re gonna market a product, you wanna make sure that the product, that’s your marketing is a quality product. And sometimes I think marketing departments go a little, they’re a little overboard on saying things like, oh, you know, animals roam free. It’s like a piece of Africa. Be careful how you market the zoo. Yes. It’s, it’s, it’s, it, it is, it is, it is a precursor to Africa, but it doesn’t replace Africa. You know, the animals aren’t really free roaming, but they do have a lot of space. But, you know, you, you marketing, it’s usually the consultants that come in.