They care about, and the keepers are your frontline fundraisers, not your director. You know, when people come to the zoo, they’re talking to a keeper, usually they’re not talking to the zoo director. So you have to, you have to have keepers. We call ’em animal care specialists now. They all have degrees, so they’re not keepers anymore. Right. But, but they’re, they’re very educated. So use that, you know, education and those communication skills. And I always tell my animal care specialist, don’t just tell ’em what’s in a book.
