No, not at all. Because what I did is, first of all, I had a board, at least leaders of the board that were big already attributed to conservation, especially the chair after Bill Barnett, Bob Graham. He was a, he and his wife Annie were incredible funders of conservation and Yellowstone Park wolves and some other stuff. They did. They, he really got it. And when he got it, the board realized, you know, I, I ran the zoo at that time as the director, but we had a CEO and she was very good at making money. She was a banker. I, but, but she didn’t understand conservation because you can’t measure it. And, and, and you can’t, you can’t really say what the return on investment is, you know, in the short term at least. So she didn’t really get conservation, but, you know, we pushed, we pushed that together.