Get back to basics. The, the anti zula will always claim, or it used to be a claim anyway that, well you only produce baby animals to, to bring people in. And it’s certainly an excellent way of bringing people in. Obviously there are many more reasons for producing baby animals, not least of which are either, you know, expanding populations of threatened species or indeed catering to the welfare of the animals you’ll look after by allowing them to express as wide a range of their behavior as possible, which includes reproductive behavior. So having faith in your core product, you don’t need plastic dinosaurs, you don’t need Lego sculptures. Have faith in your animal collection and manage it properly. That’s what I would do. And don’t allow the marketing people who are invariably in zoos for a couple of years before they go and get a real job marketing for some major corporation and where they think they know what the attitude of the public is, when in actual fact they don’t, they have their own perception of what the public thinks when in actual fact you wanna know what the public thinks.
