So I, I think it’s making more of the examples and celebrating those examples and having some kind of mentoring program where, you know, and you know, whether this is something that the regional zoo associations can play at is, right. You know, we, we looked at your, you’re one of our members. You’ve been a member a long time. We’re looking at your conservation contribution and we’re not really seeing something very tangible. You know, we can provide a mentor to maybe help you down that road. ’cause most places will want to do that, even if it’s just to make sure that they look good. They’ll, they’ll want to be seen to be institutions for good that are making a, a, a significant conservation contribution. But some places need to be shown the way.