I mean, zoos have become much more complex organisms, and I mean, particularly when one is looking at it from a, not so much a UK perspective, but say a North American or a continental European perspective where your zoo is funded by local government, one doesn’t necessarily, you certainly didn’t used to have to have any kind of financial chops. Nowadays that’s very different. The the whole social media marketing, you know, in being in the public eye is a lot more intense than it ever was when I started in, in, in the zoo game. So the skills that are needed are varied. My concern would be that in many cases, the, the key understanding of having a zoo background of having, you know, worked on the animal side, the, to use a mark marketing parlance, the, the core product of the, of the industry that we’re in, many CEOs don’t have that. And so they sometimes, the only people they can understand are those in marketing, are those in finance, because that’s the language that they have learned to speak. They don’t speak zookeeper, they don’t speak zoo curator. So when, in this day and age, when there is a, a zoo director that ha has come from a zoo background, but has also developed all the other skills that require, they’re, they’re an individual that warrants a, a level of respect that I may not feel comfortable in giving to one who doesn’t come, who’s just come into the, the zoo community from the outside.
