No, but when the marketing people tell me what they’re doing with them, I’m very impressed. ’cause we get so much information from that. What they like, what, what they dislike and where they’re coming from. You certainly wanna know where people are coming from. You want to know where your marketing is. ’cause nobody has enough marketing dollars to market everywhere. So you need to know where the vast majority of people come. And you also wanna know their demographics.