Oh, you gotta market. You know, you, it’s, it’s really easy to say, we’re a zoo. Everybody’s gonna come see us. No, that’s not true. You, you, you know, in the term marketing, go, Ooh, that’s a bad word. We’re a zoo. We’re a scientific institution. We’re, we’re a conservation institution. If people don’t know you’re there, you aren’t gonna get the support. To me, marketing is getting your community, knowing how important your institution is to the vitality of your community.
