Yeah, it’s, it’s gotta, it’s gotta be attractive. It’s gotta draw your eye. The old days when it was just, you know, a sign with a picture of the animal, maybe the genus and species, maybe here’s where it’s from. It’s like, you know, unless you’re the aquarium geek, you’re not gonna read most of those. But if you can talk about showing a little video of the animal or the world, it came, it came from, or to my mind, some of the more successful things I’ve seen at the aquarium is a conservation involvement we have in showing our people there and what they’re doing. And for instance, she, aquaquarium has always had a huge presence in The Bahamas. It’s close right across the ocean from Miami, for instance. And you can work with them and help them with some of their conservation programming.