We would often say, you know, you get first dibs on the story. So for instance, when we were collecting the first beluga whales, we had Bill Curtis on board from CBS and oh gosh, I lost his last name. He was a Chicago Tribune writer, bill somebody. Anyway, they were number one like, oh my God, this is special to get exclusive coverage of this. And so, you know, they were able to come on board. They were actually with us in the canoes on the water. And you know, it, I think that kind of openness of like what we do, let us show you what we do, kind of made things easier for us. And I was a hundred percent that behind that approach.
