I think making those, you know, the, you know, like I I talked about Brookfield Zoo, Chicago mantra of connect care and concern or, or excuse me, connect care and conserve. And, and I think it, it’s really developing those connections and developing education programs that are collaborative so that, you know, we can heighten kids’ experience. The, there was a whole field that sort of developed from some of the work done by educators here at Brookfield called conservation psychology.