You gotta market. You gotta let people know you’re out there at every interval. You’ve gotta have activities in the zoo to encourage people to come out and have a good time. It could be a party, you know, beer fest, whatever it is. All those extremely popular gets people again engaged here, you can go have a beer down the street. No, let’s go to the zoo and have a beer. You’re gonna pay more for that beer but you’re gonna have a good time while you’re there. So the marketing part of it is very important.
