Those are not just cliches. Those are things that are actionable. And we can prove that. That’s how you become relevant. I mean, it needs to be an enjoyable visit. It needs to be an enjoyable process. And you can subtly give people messages and you can subtly tell them how your zoo is doing locally in that and internationally, if you wanna go deeper and you wanna really give ’em a lot of information, those are opportunities as well. Whether you do a behind-the-scenes tour, and I still do those by the way.
