If we keep saying this species is in trouble in Africa and we’re not doing anything about it, or we haven’t even tried to do anything about it. Now, I’m not saying that we have to bankrupt the institution to get there, but if we’re not making some headway in there, we’re not relevant to what the problems are today. And we’ve also gotta be local. We’ve gotta be doing things in our backyard. So people say, oh, okay, I got it. Now, it can be as simple as recycling, you know, a lot of people proof through recycling. No, you get some great response from the general public. If you give them the information they need, help them understand what their buying power does and what their visit to the zoo will do.
