Well, you don’t call on Tuesday to try to get a Wednesday morning, something in the paper Wednesday morning, ’cause this town is very politically on it, and the city council gonna be on the paper Wednesday morning. But I would always call, I would try to come up with something that would be a valid, not a gimmick, but a valid interest that they could take or leave, but they usually took it. Then they kind of looked forward to it. Then they would call when things were slow. And we’d always have something that we could come up with. And I tried to tie every holiday in with the zoo in some capacity. So you talk about the Christmas story, we’ll look at the animals involved in the Christmas story, and whatever it might be. But it was always, it wasn’t a gimmick, it was valid and honest and upfront.
