If you make the Sunday paper, it’s all over. You know, it doesn’t help you. So we managed, I think that the… We used to watch this on our PR, and we had a graph. I didn’t keep it, our PR person did it. And it was a very useful thing, on the effect of publicity on zoo attendance and our gross. I’m bored by that kind of stuff, except if I don’t give it some attention, that’s what opens our gates, that’s what opens the door. Anyway, we had a lot of PR on it, a lot of publicity, nothing concluded.
