Ours was actually just based on. Doing the best we could with very little. You know, and that’s why it was important to get out and meet the people that were in the TV stations. Develop some relationships with them and the newspaper and radio. Try to get as many of those free things as you could. Take what monies you did set aside for advertising. And hopefully use your experts that know your marketing and know that they’ve done research on most people listen to this radio station or more people are watching TV now at this time and you’d be better spending your money that way. But I think it all depends on where you are and what your market is.
