It takes a certain degree of of experience to be able to stand up there and talk to the media, because they’re out to get you. They’re out for a story. They’re out to win their Emmy or their Eddie or whatever they’re looking for, and they really play “gotcha” a lot. And so you have to be very savvy in your marketing and everything else to keep that going and to keep them at bay. But the other thing I think that’s really important, marketing and PR wise, is always be honest. Always be truthful when you’re talking to the media, to the best of your ability, and concise. And that’s hard for me to do obviously, ’cause I talk a lot, but that’s so important when you’re talking to the media. ‘Cause they’ll twist every single word, or they’ll take half the sentence you said and make it something else.
