Well, in my opinion, marketing and PR are critical to our future. And when I think about marketing, I think about marketing, not just marketing to the general public, not TV, and media, and social media, and all that kind of stuff. But really what you’re doing when you’re fundraising is marketing. You’re selling the zoo, you’re selling a project, you’re selling an animal that you wanna bring in. Marketing is very, very important. And I would encourage anybody that’s interested in being a president and CIO, definitely, to look at doing some marketing and PR classes, getting some training in marketing and PR. It is something to stand up in front of a room full of 35 reporters after an incident at your zoo and field the questions that they send your way. It takes a certain degree of training.
