Master planning is about your facility and what you’re gonna build. Strategic planning is about all of your programs and everything you’re doing. And so I went through, I think three strategic plans with outside firms coming in, doing focus groups, and doing all that kind of stuff, getting involved. And then we decided, we collectively decided at the zoo that that didn’t work for us, that they were basically taking everything we already knew and writing a plan, but we were really doing all the work on it.
