And clearly the biggest bang for any zoo’s buck is to target the family market. Without a doubt, any zoo, I don’t care which one you go to, the family market is the most important thing. And that age group is really from 25 to 40, or beyond with the grandparents who are interested in being involved in their kids. So you have to be in focusing the bulk of your marketing dollars there. But I think where you look at teenagers is you have to look at them in a totally different way. You have to develop apps, and games, and things that they can be involved in and interested in. And you have to develop programs so that you can get them to the zoo, get them involved early on. So we had what we call a “Zoo teen program” that Pittsburgh, and a lot of zoos have them.
