Well, it comes back to this sort of creative design team and the creative design groups I used to develop. And I think it’s important to bring in people from outside the industry to not necessarily advise you, but to throw you ideas. And as I say, my skill, if you like, is facilitating groups of creative people. I mean, it’s a bit like herding cats. You’ve gotta pull them off the walls because they’re all over the wall, but if you give them a task… And you see I’ve got this baboon exhibit and I want to create it, and I want it to be different and interesting and stuff. And so then you get all these different people to come in and give you disparate ideas, then hopefully something lateral and new will come out of it. Not necessarily a paradigm shift, but at least something different and interesting, which you might be able to work into an interesting part of the exhibitor.
