So we actually, I actually did it at Riverbanks. I had invited some prominent zoo directors as well as heads of some animal rights organizations or more probably closely aligned with welfare than right. And we asked them to do one thing, and that was when they are doing their press releases, when they’re giving speeches, when they’re doing TV interviews, to make a distinction between roadside zoos and AZA-accredited zoos. Some did that. Some didn’t and never will. I think zoos… I was… I should not have been surprised by this, but when this whole “Tiger King” documentary came out, you know, I’m retired.