I had a PR director. I had, and I’m using titles that were used back then. I had a, finally we had a guest relations manager. It just, things just started to change. The zoo’s attendance went from about 450,000 to 900,000 in a year and stayed there. We hired marketing firms. I mean, we were becoming, dare I say, a real zoo, a major force. By then, I had served a term as president of the AZA.
