And we tried to make corrections. We got on the Hispanic radio stations. We got on the Hispanic newspaper and we concentrated. And so, zip code surveys, big help to us and exit surveys. Now, exit surveys, you can take ’em for what they want. If you’ve had a great day at the zoo, your exit survey’s gonna be real good. If you’ve had a bad day at the zoo, your exit survey’s not gonna be so good. If you’ve had a wonderful day at the zoo and you stop by the bathroom on your way out and there’s no toilet paper, it’s gonna translate to a bad experience.
