Well, that’s like, duh, we should be doing that. And we learned their cultures. We learned when they would come to visit the zoo and we made things special for them. They would always come on Sunday afternoon after church, after they’ve had their lunch and the families would come in and they’d spend Sunday afternoons. Hardworking community, they usually took just Sundays off. And so, that’s when they’d come to visit. Well, we realized that but it took that zip code survey to find out that we weren’t penetrating that market as well as we should be. And that’s mainly South Oklahoma city, is a large Hispanic community.
