I think it’s done probably on fairly regularly today because there’s a lot more marketing people involved with the zoo business today. But those zip codes were very helpful to me, particularly in discussions. “Well, we don’t have that many people visiting the Oklahoma City Zoo.” “Oh, excuse me. Let me tell you exactly where they’re coming from. Let me tell you the outlying rule areas that they’re coming from.” We’d go market in those outlying areas. It was very helpful and we found that over time, it really made a big benefit. We had a big impact when we found out that the Hispanic community wasn’t coming to the zoo as much as we thought they should be or we were surprised that they weren’t coming. So, we started marketing to the Hispanic community.
