And you’re much better having someone who does understand that, give them guidance and give guidance back. I was always glad that I had a marketing person ’cause I am not a marketer. And I don’t know many people with animal backgrounds that are good marketing people. That’s just not our shtick. Were there things though, that you saw in your time that you said, “Well, this works good. I’d passed that along to somebody.” Yeah. Now, one thing I became a firm believer in and I started this when we went to Oklahoma City. We did a survey.
