That’s interesting. I had a conversation with a colleague recently and we talked about… This particularly individual is director of education at the zoo. And I said, “What with all this technology that’s coming on, how’s all this working in?” And it’s really very fascinating that the methods in which you have to connect with your visiting public today are far different than they were certainly when I got in the business and even when I left the business, in that this technology call it Facebook, there’s iPhones, all the little things they’re doing on iPhones, this geo-caching and all that stuff. Twitter, the zoos are plugging into. So, they’re contacting the community, they’re contacting their visitors immediately. That information is out. If the zoo’s got something going on, that information gets out there.
