Well, as I indicated earlier, I feel that they need real comprehension of how to communicate effectively with their publics and, not only their local publics, but with other parties, including governments and populations around the world. And in the process, really, in my regard, the fundamental is getting people to care for. When you can care about things, but unless you then take the next step to care for, the other creatures aren’t going to make it. And so it’s not just the rational engagement and it’s not just the emotional engagement. It’s then the subsequent behavior and doing something about it, whether that’s supporting the institution or supporting a conservation project in the wild or whatever, but getting people to care in that fashion, it seems to me, is the major challenge. And I don’t think that zoos are being capacitated to really do the jobs that they should. Monterey Bay Aquarium they, in terms of communications and labels, graphics, and certain of the exhibit setups, they are reaching out in this fashion. But for the most part, our institutions are just not availing themselves of what I previously spoke about, what is already known in terms of conservation psychology.
